- Region: Toutes les régions
- Nom entreprise ou personne: Enko Education
- Type de contrat: CDI
Offre d’emploi chez Enko Education : Marketing Officer
Enko Education is looking for a superstar Marketing & Admissions Officer for its new international primary school in Yaoundé, Cameroon, to lead the roll-out of our marketing actions and student recruitment. This is an opportunity to help develop an innovative and unique model of international schools in Africa.
We are currently looking for a Marketing and Admissions Officer to join our team at Enko Campus La Gaieté in Yaoundé, Cameroon, to contribute to all aspects of our student recruitment strategy for the new international primary school.
Your scope of activity
Achieve the school student recruitment target:
Design the marketing plan based on past actions and best practices
Collect new contacts from potential parents by setting up different marketing actions: partnerships with primary schools or companies, recruitment of Enko ambassadors, field marketing actions
Track these contacts through our CRM tool to lead them to registration
Manage and participate in media campaigns and marketing events (promotional activities, press conferences, open days, exhibitions, visits, …)
Contribute to the creation of marketing content
Manage all school communications: newsletters, e-mails, SMS campaigns to prospective parents and registered parents
Manage the school’s Digital media to create engagement with our target
Create content for the website and make sure it is always up-to-date
Manage the Facebook page: creation and publication of relevant, original and high-quality content, interact and respond to users
The person in charge of the role will report to both the Head of School in Yaoundé, and the Student Recruitment Manager in Johannesburg.
Are fluent in English and French, spoken and written
Have at least a Bachelor’s degree or equivalent from a renowned university in Marketing or Sales
Have already worked in an international environment or in a relevant position
Are self-motivated, able to work independently under minimal supervision, are objective-driven
Have excellent written, verbal and presentations skills
Ideally, know about Cameroon education landscape
Exceed at building and maintaining commercial relationships
Share our excitement and understand the challenges of offering affordable international education in Africa
Are very organized and love to multitask
Master MS Office suite
Ideally, have already used a CRM tool (Salesforce, Pipedrive) and CSS (WordPress)
Know everything about Social Media and how to get people to like your Facebook page
Master or will to learn to master Mailchimp, WordPress, Zendesk and other digital tools
About Enko Education
Enko Education is a fast-growing network of African international schools, increasing access to the world’s best universities for learners across Africa.
Enko Education has developed an innovative model. Our programmes lead to globally recognized and sought after qualifications. We are able to offer those at a fraction of the cost charged by other international schools in Africa. Furthermore, Enko learners are supported in their higher education applications through our university guidance programme. It supports them in selecting the right universities and then securing both admission and financing for their studies. We offer an outstanding learning experience striving to educate our learners with Africa at heart and the world in mind.
Enko Education’s model is showing impressive results with learners joining top universities like Yale University (USA), Sciences Po (Fr), the University of Toronto (Canada) and many more.
With 13 schools across Africa, Enko Education aims to open 30 more schools in at least 20 African countries over the next five years. Several international financing institutions, including Proparco, I & P, Oiko Credit and LiquidAfrica, support Enko Education’s ambition.